The Instagram hashtag #upsideofflorida was part of Mayor Haywards campaign and we wanted to share the slogan to illustrate the renaissance of Pensacola. It started a little over two years ago with an Instagram post of a Pensacola sunset. It’s mostly made up of images that residents take that are beautiful and people sharing their love for Pensacola. So let’s take it to another level and encourage Pensacolians to use it. Keep it going! #upsideofflorida