“We want to remind people that Pensacola is where Florida's history begins, but also that we're looking toward the future," Mayor Robinson said. "I think as we get ready for 2021, which is 200 years of Florida being in the United States, we want to be ready and prepared to be part of the celebration.”
Mayor Robinson asked Bryan McCall of Duncan McCall to develop the logo using the City Seal and the new tagline. McCall tapped the "Showcase Pensacola" team to create the image pro bono as part of their effort to support tourism and the community. Showcase Pensacola is a group of local advertising and marketing agencies made up of Appleyard Agency, EW Bullock, Southern Media, Inc., and Duncan McCall.
"The Mayor asked if we would develop a version of the Pensacola logo using the Seal of Pensacola that fits with the new tagline," McCall said. "Of course, we said yes. It’s not a totally new brand development project as much as an update."
Mayor Robinson wants the roll out of the new logo to be over time and not at once. He has directed City staff to use the new logo as items come up for replacement.